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Unlocking Opportunity

After nearly 25 years working at three of the most powerful and influential sports agencies in the world (IMG, CAA Sports and Excel Sports), Mike Fonseca started The Fonseca Group to combine his entrepreneurial spirit with his expertise in building relationships around the world by connecting athletes & celebrities with brands.  He’s joined by a team of seasoned private equity professionals who are tasked with raising capital for the next generation of iconic brands. 

Snapshot of Marketing, Sponsorship & Endorsement Partners

Adidas Logo
Airbnb Logo
Algorand Logo
American Express Logo
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Bank of America Logo
BMW Logo
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Coca-Cola-logo.png
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Ducati_red_logo.PNG
gatorade.webp
Jeep-Logo-1970-1.png
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Michelob-Ultra-Logo.png
New Balance.png
New-Era-Logo.png
nike.png
pepsi.png
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taco bell.png
tmobile.png
State-Farm-Logo.png
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verizon.svg.png
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Private Equity Partners

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Media

Pewjitsu Podcast #3 with Mike Fonseca

Pewjitsu Podcast

Apr 12, 2021

Canelo Álvarez Hires A New Agent To Help Him Spar With Marketers After Saturday’s Bout

Forbes

Sep 15, 2022

Mike Fonseca On The Art And Evolution Of Athlete Representation

Forbes

Sep 26, 2023

Canelo Álvarez’s Agent Is Starting His Own Agency, Blending Talent Representation With Private Equity Investing

Forbes

Oct 4, 2023

Connect with The Fonseca Group

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